Cavanaugh's committee spent the most on billboard expenses in the quarter, with 88.6% of this total ($5,376) going to Key Outdoor Advertising in Kankakee. Table 1 below shows the distribution of how Cavanaugh's committee spent its money in the third quarter.
Table 1: Third-quarter spending by purpose
Purpose
Amount
Percent of total spending
Billboard expenses
$6,068
28.7%
Radio advertising
$5,168
24.4%
Staff salaries
$4,262
20.1%
Palm cards
$2,432
11.5%
Yard signs
$1,454
6.9%
Consulting
$1,000
4.7%
Promotional items
$411
1.9%
Newspaper advertising
$190
0.9%
T-shirts
$180
0.9%
Table 2 below shows the top 25 largest single expenditures during the quarter.
Table 2: Largest expenses of the third quarter
Recipient
Date
Amount
Purpose
Key Outdoor Advertising
2016-08-19
$5,376
Billboard expenses
Waag/wgil
2016-09-15
$1,620
Radio advertising
Citizens to Elect Heidi Benson
2016-07-16
$1,512
Staff salaries
Victory Enterprises
2016-09-16
$1,454
Yard signs
Kellogg Printing
2016-07-18
$1,166
Palm cards
Citizens to Elect Heidi Benson
2016-08-14
$1,022
Staff salaries
Brad Carlson
2016-07-06
$1,000
Consulting
Citizens to Elect Heidi Benson
2016-09-01
$911
Staff salaries
Wlmd
2016-09-15
$828
Radio advertising
Citizens to Elect Heidi Benson
2016-07-28
$816
Staff salaries
Independent's Service Company
2016-09-02
$692
Billboard expenses
Wram/waik
2016-08-24
$675
Radio advertising
Kellogg Printing
2016-09-02
$633
Palm cards
Kellogg Printing
2016-08-05
$633
Palm cards
Waik
2016-09-15
$480
Radio advertising
WBYS Radio
2016-09-15
$480
Radio advertising
WBYS Radio
2016-08-24
$450
Radio advertising
Wram/waik
2016-09-15
$390
Radio advertising
West Central Booster Club
2016-08-27
$190
Newspaper advertising
Wal-Mart
2016-09-01
$181
Promotional items
Goff Screen Printing
2016-07-21
$180
T-shirts
Wlrb
2016-08-25
$155
Radio advertising
Wal-Mart
2016-07-07
$111
Promotional items
Waag/wgil
2016-08-24
$90
Radio advertising
Wal-Mart
2016-09-15
$74
Promotional items
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